The Legacy of Longines: Swiss Precision Since 1832

Table of Contents

• The History of Longines
• Longines' Heritage: Tradition and Innovation
• Swiss Precision, French Elegance, and a Spirit of Innovation
• Commitment and Excellence by Longines
• Discover the Longines Collection
• Conclusion & Social Sharing

The History of Longines

Founded in 1832 in Saint-Imier, Switzerland, Longines stands as one of the most iconic and respected watchmaking houses in the world. Created by Auguste Agassiz, the brand started as a family workshop specializing in traditional timepieces. Innovation, precision, and elegance were central from the beginning—traits that would define Longines’ legacy over the centuries.

In 1867, Longines established its first factory, "Les Longines," marking the shift to centralized production. That same year, the company launched its first in-house mechanical movement, the caliber 20A, which won a prize at the Universal Exhibition in Paris. This milestone laid the groundwork for a future built on consistency and technical excellence.

Longines pioneered sports timekeeping by the late 19th century, supplying precision instruments to international competitions including athletics and equestrian events. This legacy spans over a century and helped the brand build global recognition.

Longines' Heritage: Tradition and Innovation

Timeless and refined, Longines watches reflect a harmony of tradition and innovation. From the legendary DolceVita line to the sophisticated Master Collection, every piece strikes a perfect balance between form and function. Representing elegance and performance, Longines has proudly carried its winged hourglass logo—one of the oldest registered trademarks—since 1889.

Today, Longines continues to uphold Swiss watchmaking excellence across international markets. Staying true to its motto, "Elegance is an Attitude," the brand combines heritage and innovation to remain one of the most admired names in horology.

Swiss Precision, French Elegance, and a Spirit of Innovation

Longines boasts a legacy spanning over 185 years. Its commitment to fusing traditional craftsmanship with technological innovation makes it one of the most respected names in the watch industry. From pioneering quartz movements in the 1950s to modern mechanical masterpieces like the 990 caliber and the 2009 automatic chronograph, Longines is a beacon of watchmaking progress.

While innovation drives the brand forward, Longines also honors time-honored methods. Each watch is handcrafted with precision, offering an unmatched level of quality and attention to detail.

Discover our featured watches like the elegant Longines PrimaLuna L8.110.5.83.6, the stunning PrimaLuna L8.112.5.87.6, or the luxurious Evidenza Diamond Bezel.

Commitment and Excellence by Longines

Longines is not just about horology—it is deeply rooted in the world of sports. As the official timekeeper of major global events like the Olympics and prestigious equestrian competitions, the brand is a benchmark of precision timing. Its Conquest Classic and HydroConquest lines were designed specifically for sports like equestrianism and diving, blending technical function with refined aesthetics.

Their initiative "Longines for Good" supports education, environmental sustainability, and global health efforts. Through partnerships with organizations such as the Charles Darwin Foundation and JustWorld International, Longines continues to be a force for good.

Discover the Longines Collection

Whether you're a connoisseur or new to luxury watches, Longines offers a variety of styles for both men and women. Choose from automatic, quartz, or chronograph movements, and explore designs in stainless steel, gold, or leather. You can view our full selection here: Longines Collection at HEY WATCH.

Timeless, Responsible, Iconic

From precision to philanthropy, Longines has proven that it is far more than a luxury brand. With a commitment to excellence, tradition, and purpose, it continues to win the hearts of watch lovers across the globe. Experience the world of Longines—and embrace true elegance.